Regulators now have the difficult task of determining whether the rising concentration of market power in a handful of large tech participants acts in ways that are harmful to consumers and competitors, or, as large tech companies have asserted, promotes rapid innovation and job creation. No longer the preserve of data protection or privacy law, personal data is receiving attention within competition and antitrust law. However, as the complaints from competitors and consumers have become more frequent, and as regulators themselves-as consumers-recognize the scale and power of these companies, they have mobilized. And they haven't established a framework to regulate and provide ongoing monitoring of the rapidly changing technology industry. Antitrust is the set of rules and regulations that governments use to maintain and promote competition in the market. WASHINGTON House lawmakers on Friday introduced sweeping antitrust legislation aimed at restraining the power of Big Tech and staving off. The DoJ and FTC have favored self-regulation to avoid hindering innovation. Congress, Department of Justice (DoJ), and Federal Trade Commission (FTC)-and that's naming only the domestic regulators. in the smartphone ecosystem, digital advertising, e-commerce, and social media could decelerate as the tech giants face scrutiny from the U.S. The U.K.’s antitrust watchdog has moved to deepen its scrutiny of the Apple and Google mobile duopoly kicking off an in-depth investigation into elements of the pair’s mobile ecosystem. The seemingly unstoppable expansion of Apple Inc., Alphabet Inc., Inc., and Facebook Inc.
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